Product development and buying
The goal of product development and purchasing should be:
Create products that people are interested in and produce them in a reasonable quantity
The quantity will depend on your existing customer base, size breakdown of your customers, cash flow, MOQs etc.
To succeed a market analyzes of what people look for might be useful, but “good taste” is also important.
It is important to take into account that what people say they want, and what they buy is two different things. Women often are very eager to say they love a color, but end up buying black. So one has to look at both data and feedback from customers. If possible, base conclusion on facts/data.
We have a product development base with a lot of tables in airtable:
- Sample test: Where we document with pictures and comments for each new sample that arrives
- New products in development: Product name, data, product development status etc.
- Godkjente sample testers: A list of persons approved to use for sample testing. “Fitting models” might be an appropriate term
- Product variant: Used for ordering, this is where we choose colors for new products in development
- Proposed improvement: To document proposed changes to products
- Colors: a list of colors with statuses/metadata of colors
- Fabrics: A table documenting fabrics used on products. This table as of this writing is not in much use
- Product size guidance: We should probably delete this. A project in trying to better help customers with sizing
- Lab dips: Documenting lab dips received. Not heavily used, this process can hopefully be digitized. The argument against digitization is that it might be “impossible” to experience a color without seeing it on fabric.
- All factories: A table with factories we work with
- Request for quote: A table to send request for quote to factories for different products
Sample test process:
- Go to the “Today’s tests view”
- Add the product to test. If you cannot find it, it needs to be created in the “new products in development table”
- Take at least 3 pictures of the item when the sample tester uses it
- Take note in the comment field of any changes that needs to be done
Cooperation with factories
Views per factory are synced to separate bases that factory contact persons have access to.
- MOQ = minimum order quanitty
- MCQ = Minimum color quantity
- FOB = Free on board